CNA Luxury: A collection of the world’s most coveted possessions

CNA Luxury: A collection of the world’s most coveted possessions

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A. Lange & Sohne’s iconic Lange 1 turns 25 this year, with limited edition anniversary models to mark the festivities. But just how significant is the OG watch to Germany’s Glashutte region, to the watchmaking industry, and ultimately to collectors? Noted Lange collector Peter Chong weighs in.

The Lange 1 – 25 years young. (Photo: A. Lange & Sohne)

09 Apr 2019 06:30AM(Updated: 09 Apr 2019 01:01PM)

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The Lange 1 is the quintessential A. Lange & Sohne watch. When first introduced to the press on Oct 24, 1994 in Dresden, it was an immediate success. Twelve major retailers from German-speaking countries: Germany, Austria and Switzerland had booked all the 123 watches offered for order two days earlier. The press reception was a success. The next day, on Oct 25, 1994 the Frankfurter Allgemeine Zeitung read, “The economy of Germany’s East is suddenly beginning to tick differently: A Lange & Sohne is back – the legend has come home.”

A.Lange & Sohne First Presentation 1994_02

A. Lange & Sohne announced its triumphant comeback to the realm of luxury watchmaking on Oct 24, 1994. ((Photo: A. Lange & Sohne)

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The four watches introduced in 1994 were monumental. Each had its own special characteristics: The Lange 1, with its off-centre hour display, subsidiary seconds, power reserve display and the large date display; the Arkade, a ladies model, also fitted with the outsized date; the Saxonia, a simple mid-sized gold watch, also with the outsized date; and the Tourbillon Pour le Merite, the pinnacle of the collection: A tourbillon with a fusee-and-chain transmission system, then a World Premiere.

A.Lange & Sohne First Presentation 1994_01

Four models were presented in 1994: The Lange 1; the Arkade; the Saxonia; and the Tourbillon Pour Le Merite. (Photo: A. Lange & Sohne)

While all are exclusive, and highly sought after, the Lange 1 is Lange’s Calling Card. The iconic model which is representative of the values that the firm wanted to communicate in the early days. For the 40 years prior, the Glashutte region’s watchmaking was reduced to making robust mechanical and quartz watches under the German Democratic Republic (East German) regime. They were strangers to the world of luxury watchmaking. But in the masterstroke they displayed on Oct 24, 1994, Lange demonstrated to the world that they are on top of the game.

A.Lange & Sohne First Presentation 1994_03

The announcement was a success, with positive responses from the press as well as retailers. (Photo: A. Lange & Sohne)

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However, in the early days, unlike the German speaking retailers and journalists who hailed the new watches, the international community was more restrained. Many were doubtful a small company from East Germany could produce watches which rivalled the best of Switzerland. “They make Trabants in Saxony, not luxury watches” was a common cry among the doubters. Trabants were basic, utilitarian cars that were prized possessions in the GDR, not luxury vehicles by any stretch of imagination.

But the watches spoke for themselves. The early retailers were all chosen not only because they were well established in their respective markets, but also because they were Authorised Retailers for other top brands. This made it easy to compare watches side by side. And slowly, the collecting community realised that this was a First Class act, and that the Swiss made great watches, but now, so did the Saxons.

A.Lange & Sohne 25th anniversary 1

The 25th anniversary model is housed in a white gold case and is limited to 250 pieces. (Photo: A. Lange & Sohne)

A.Lange & Sohne 25th anniversary 4

The anniversary model still retains much of the original features, including the trademark off-centre dials and outsized date display. (Photo: A. Lange & Sohne)

The Lange 1 is probably the most successful of all Lange models, and has been in continuous production since 1994. The original release had a case which was 38.5mm in diameter, in yellow gold, white gold and platinum. The option of a solid case back in the same metal as the case was offered as an option to the sapphire case back which was standard.

A pink gold version was added circa 1998, and also about that time a series of approximately 20 Lange 1’s in Stainless Steel were made. These were mainly delivered as small batches to the Authorised Dealers of Orologeria Pisa in Milan, Cellini in New York and Sincere in Singapore. However, a few special…

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