What a US Open Tennis Championships it was. The event ended today with Rafael Nadal taking the Grand Slam win – after spending nearly five hours on the court. It was a difficult match between Daniil Medvedev and Nadal, who gave watch lovers a real thrill – every time he wiped the perspiration from his forehead – deftly showing off his $725,000 Richard Mille watch.
NEW YORK, NEW YORK – SEPTEMBER 08: Rafael Nadal of Spain celebrates after winning his Men’s Singles final match against Daniil Medvedev of Russia on day fourteen of the 2019 US Open at the USTA Billie Jean King National Tennis Center on September 08,
The fifth-seeded Medvedev, who was seeking his first men’s grand slam title championship, gave Nadal – who now holds 19 career major titles – a good fight. The 23-year -old Russian Medvedev just announced his affiliation as a brand ambassador for luxury watch brand Bovet 1822.
Nadal is brand ambassador for Richard Mille and could be seen wearing his watch –very prominently – during play. Having a brand ambassador wear his or her watch during play (or racing) is something Richard Mille insists on, so we have become used to seeing a bold watch on Nadal’s wrist on the court. The RM27-03 watch that Nadal wears is built to withstand the forces of his swing – time and again. The movement houses a small cage that the balance spring is in so that there is some spring (room for movement) when Nadal hits the ball. For him, the $725,000 watch he wears may have become almost a good luck charm – since he has been a brand ambassador for so long.
Rafael Nadal is a Richard MIlle brand ambassador
Wearing a watch during play is not new for Nadal, however, he was not alone this year. Several other tennis stars wore their watches on the court, as well.
Tennis Player Daniil Medvedev wearing BOVET Ottansei Tourbillon watch.
Similarly, Serena Williams – who lost the Grand Slam title to Bianca Andreescu – wore her Audemars Piguet watch during play. The 37-year-old Williams, who has accumulated 23 Grand Slam singles titles during her 20-year career, has been a brand ambassador for Audemars Piguet for years. While Canadian Andreescu captured her first Grand Slam title at the U.S. Open, Williams who has accumulated 23 Grand Slam singles titles during her 20-year career.
NEW YORK, NEW YORK – SEPTEMBER 02: Naomi Osaka of Japan returns a shot during her 4th round day 8 2019 US Open Women’s Singles match against Belinda Bencic of Switzerland at the USTA Billie Jean King National Tennis Center on September 02, 2019 in
Others on the court who wore watches during play included Naomi Osaka, who wore a lightweight titanium Citizen Eco-Drive Bluetooth watch during play. A host of other tennis stars are also watch brand ambassadors. They may not wear their timepieces during play, but as soon as they’re off the courts, the watches go back on the wrist.
Novak Djokovic is a brand ambassador for Seiko and wears an approximately $2,000 Seiko Astron Novak Djokovic Limited Edition GPS solar-powered watch that bear his signature on the caseback.
Swiss-born Roger Federer is a Rolex brand ambassador and wears a two-tone the Rolex Oyster Perpetual Datejust, among others. In fact, Rolex has quite a comprehensive line up of tennis stars on its roster, as the brand has been sponsoring and timing tennis tournaments around the world for 40 years. It is the Official Timekeeper and watch for the U.S. Open Tennis Championships. Its brand ambassadors include Grigor Dimitrov, Caroline Wozniacki, Milos Raonic and others.
NEW YORK, NEW YORK – SEPTEMBER 01: Novak Djokovic of Serbia hits a forehand against Stan Wawrinka of Switzerland in the third round on Arthur Ashe Stadium at the USTA Billie Jean King National Tennis Center on September 01, 2019 in New York City.
A philanthropist and multi-time Grand Slam titleholder, Novak Djokovic is a brand ambassador for Seiko and wears a $2,000 Seiko Astron Novak Djokovic Limited Edition GPS solar-powered watch that bear his signature on the caseback. Simona Halep is a Hublot friend of the brand and has been seen wearing the Big Bang One Click. Just a couple of weeks ago, three young up-and-coming tennis stars recently signed on with TAG Heuer: Felix Auger Aliassime, Alex de Minaur, Frances Tiafoe. They join 20-year-old Denis Shapovalov of Canada who has been a TAG Heuer brand ambassador since 2017.