New independent firm Culem Watches has launched its first automatic luxury dual-time GMT travel watch.
Culem Watches, which describes itself as ‘the world’s first luxury watch brand to correctly display 24 world time zones in both GMT and BST on an open case back’ says the new product is the first in a planned series of nine.
There will only be a limited number of the Swiss-made time pieces, each made to order, with only 220 watches available.
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The product was launched on Kickstarter, and will now be sold via the company’s e-commerce channels and private viewings.
Culem Watches’ first collection – the world GMT collection – consists of three unique designs; The Portal, The Frame and The Lights.
The dial of each watch shows a contemporary image of the world map and is designed for people who love to travel.
The Portal comes in blue, black, grey and gold; The Frame in blue, black and grey editions; and The Lights in blue, black and gold.
Each watch is presented in a round 40 mm case (in either stainless steel, black PVD or gold plated), protected by sapphire glass and a unique crown, inspired by the waves of the sea.
On the open case back, premium automatic ETA 2893-2 movement is clearly displayed and surrounded by an engraving of 24 destinations showing the correct time in both GMT and BST.
Each watch comes with two elegant Italian leather straps with interchangeable pins.
Culem is offering its first collection in three different designs and ten different variations.
The company’s founder, Matthew Cule says: “Your Culem Watch is a time capsule of your travels, a collection of your most treasured journeys, and a window into a lifetime of discovery. These watches are for a specific group of people; those who love luxury, highly engineered watches and have a passion to travel and experience the world.
“It’s for this reason we are launching on Kickstarter – as a way to bring this community together. Culem Watches are about the journey – and we invite you to join our journey.”