Why now – amidst the US-China trade war – is the best time for top luxury brands – South China Morning Post

Why now – amidst the US-China trade war – is the best time for top luxury brands – South China Morning Post

Why now – amidst the US-China trade war – is the best time for top luxury brands  South China Morning Post

This article was originally written by Daniel Langer for Jing Daily In 2008, at the height of the global economic crisis, markets around the world were devastated and consumer confidence was shattered. One reason strong brands resist shocks such as tariff increases is that they’ve created significant value for consumers. Real luxury is nothing other than extreme value creation Commentators and media publications around the world forecast the end of luxury as we know it. I remember being asked: “Why do you believe in luxury? It’s ending!” Live like royalty at Prince Charles’ bed and breakfas…

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